Alexandra Reeve Givens and Jesse Billauer
Life Rolls On Foundation (LRO) and the Christopher & Dana Reeve Foundation are one. LRO, based in Los Angeles, will serve as the West Coast headquarters and subsidiary of the Foundation.
Life Rolls On is dedicated to improving the quality of life for young people affected by spinal cord injury (SCI) and utilizes action sports as a platform to inspire infinite possibilities despite paralysis.
The focus of both organizations will remain the same. LRO will continue to produce unique quality of life programs, including its award-winning adaptive surfing program, They Will Surf Again, as well as education, motivation and awareness initiatives.
"Every cause has its moment," said Peter T. Wilderotter, president and CEO of the Reeve Foundation. "We believe that charting a new course and unifying the SCI community is necessary to create a better future and realize the greatest potential for discoveries and advancements."
Kris Nakamura, executive director and CEO of Life Rolls On, said, "LRO's contemporary brand resonates with young adults, while the Reeve Foundation is the leading resource for advocacy, research and care. Together, we look forward to providing the most comprehensive support for the SCI community through increased access to quality of life programs and resources nationwide."
Jesse Billauer, who sustained a spinal cord injury as a result of a surfing accident 13 years ago, will continue to serve as a forceful LRO spokesperson; his brother Josh joins the Reeve Foundation board of directors.
Matthew Reeve, son of Christopher Reeve and a director of the Foundation remarked, "This merger brings us full circle. It was my father's original phone call to Jesse that gave him such inspiration in the early days after his injury. Through Life Rolls On, Jesse has carried that torch to tens of thousands of people to become a similar source of inspiration."
"This partnership brings tremendous growth for both organizations," said Jesse Billauer. "We can inspire even more people with the message that life after spinal cord injury truly ‘rolls on.'"
The Reeve Foundation will support the efforts of Life Rolls On for their Annual Night by the Ocean gala in the Fall of 2010 at the Kodak Theatre Grand Ballroom in Hollywood, CA.
For more information, visit NightByTheOcean.org.