Koral gives back in honor of Paralympics

Posted by Reeve Staff in Daily Dose on September 16, 2016 # Fundraising


Every two years the Olympics and Paralympics showcase the best athletes with amazing stories to the world as they compete for the gold. However, there is also a sense of overwhelming pride coming from nations across the globe as they cheer for their countries. With the stage being Rio de Janeiro this year, Brazilian natives Ilana and Marcelo Kugel are showing their pride by giving back in honor of the athletes competing in their home city, which has been a source of inspiration for their company.

Ilana and Marcelo co-founded Koral, which sell fashion forward women’s active wear. Koral’s CEO and other Co-Founder, Liz Hampshire has a son who sustained a spinal cord injury eight years ago at the age of sixteen, and Ilana and Marcelo felt this year’s Paralympics in Rio was the perfect opportunity to use the company’s history to fundraise towards finding cures for spinal cord injuries.

In honor of the athletes competing in Rio for the Paralympics, the company will donate five dollars back to the Christopher & Dana Reeve Foundation for every item donated online until September 18.

“With the Reeve Foundation’s dedication to research for spinal cord injury cures, it was an obvious choice,” said a Koral representative. KORAL will donate $5 for every item purchased online to the Christopher & Dana Reeve Foundation.“Through the fundraiser, we hope to spread awareness to our fitness/fashion community for spinal cord injury and its prevalence. We want to inspire and give hope to the millions of individuals impacted by paralysis.”

Visit Koral’s website to donate.