The Reeve Foundation lights up Times Square

Posted by Reeve Staff in Daily Dose on August 18, 2016 # Reeve Family

“If I can make it there, I'll make it anywhere. It's up to you, New York, New York.” –Frank Sinatra

Exciting news for those traveling to or living in the Big Apple. Morgan Stanley, a longstanding partner and champion of the Reeve Foundation, selected the Foundation to be featured on its iconic billboard in Times Square as part of its “Lights on Broadway” campaign. Each month, the company is highlighting a different nonprofit to drive awareness and support.

Throughout August, you can swing by 48th and Broadway to see the dynamic display of Reeve Foundation images and quotes wrapping the façade of Morgan Stanley’s worldwide headquarters. The campaign will run 2-3 times per hour.

“For over 20-years, the Reeve Foundation has been fortunate to be part of Morgan Stanley’s constellation of causes,” said Peter Wilderotter, President and CEO of the Christopher & Dana Reeve Foundation. “Lights on Broadway is an enormous opportunity to connect with residents and visitors in New York City and share the Reeve Foundation mission.”

The theme of the Reeve Foundation’s Lights on Broadway campaign is “Be a Hero,” representing the everyday heroes and change-makers who are living with paralysis. Hundreds of thousands of people who pass through Times Square everyday will come face-to-face with Reeve heroes who are determined to go forward.

These people include Eric LeGrand, former Rutgers University football player; Rob Summers, the first participant in a groundbreaking study on epidural stimulation; Deborah Mellen, owner of the Impossible Dream, an accessible catamaran; Donna Lowich, longtime Reeve Foundation employee and grandmother living with paralysis; and, of course, Christopher and Dana Reeve.

“What is truly unique about Morgan Stanley is how the company embodies the word philanthropy,” said Wilderotter. “It’s more than writing a check; it is about having a direct impact on a cause and becoming a hero by investing time, skills and support. You do not have to be a superhero or wear a cape to make a difference.”

Check out these incredible photos and video of the Reeve Foundation’s Time Square debut and head into the city during the month of August to see this beautiful tribute to Reeve heroes.


The National Paralysis Resource Center website is supported by the Administration for Community Living (ACL), U.S. Department of Health and Human Services (HHS) as part of a financial assistance award totaling $8,700,000 with 100 percent funding by ACL/HHS. The contents are those of the author(s) and do not necessarily represent the official views of, nor an endorsement, by ACL/HHS, or the U.S. Government.